BoingBoing, at the time the most popular blog on the planet, used our video camera to interview the filmmakers behind King Corn, the documentary that takes a light-hearted look at a serious subject -- the flooding of the Americans' diet with high-fructose corn syrup, corn oil, corn-fed livestock, and other forms of the ubiquitous and heavily subsidized crop. We promoted the movie to policy journalists and online media as the D.C. representative of RenewComm. Also see WashingtonPost.com's column on their Mighty Appetite blog.
University of Maryland's team in the 2007 Solar Decathlon for student-built solar houses won the communications category with 98.2 out of 100 possible points. Its LEAFHouse finished as the top U.S. house in the contest, 2nd overall to Germany, and was heavily covered by local and national TV. Peter Kelley was the team's Communications Mentor for 18 months. Kelley Campaigns provided branding, website and brochure concepts, web video, media training, event logistics, local media relations, a Capitol Hill lobby day, and this 4-minute audio tour (MP3, 4 meg)
We do web video for less, and we have the advantage of a former award-winning journalist asking the questions. For Ceres, we created a series of web videos on corporate leaders discussing their contributions to sustainability, environmental protection, and a low-carbon footprint. For example, see this interview with Dominique Conseil, CEO of Aveda, on how a better lipstick can help save the environment:
The Rockefeller Family Fund asked us to help dramatize support for state legislation to create paid sick days as a standard worker benefit. We worked with our partner ad firm PDI Creative to create a series of high-impact ads on behalf of all the workers forced to work while sick, which ran while the Maine Legislature considered sick day legislation. The ads were showcased on a companion website, MaineSneezes.org and went on to be used in Washington, D.C. and New York City.
For the Electronics TakeBack Coalition, we organized protests featuring "zombie televisions" outside Panasonic and Sharp manufacturing facilities, and made this YouTube video of an ad that ran on Panasonic's own jumbotron in Times Square.